The Way to Market on Amazon Successfully — Enormous Tips from Greg Mercer

In Jungle Scout, we think that if you are likely to “talk the talk” you ought to definitely “walk the walk”, also. That’s why it’s a major point of pride that our CEO and founder, Greg Mercer is not just an Amazon seller, but an 8-figure Amazon seller. Naturally, once I began writing a post on “how to sell on Amazon successfully” it had been significant for me that I receive any comments from the guy himself.

Among the most fascinating takeaways from choosing Greg’s mind is his methods have not changed all that much because he began back in 2013.

What follows would be Greg’s greatest advice about the best way best to market on Amazon successfully.

In case you are not already selling on Amazon, you are able to find out more about how to market on Amazon successfully using our free manual:

1 — Sell your brand.

Though he began a wholesaler, Greg’s favorite way of making money on Amazon has been the personal label. Private tag, if you were not already aware, is a way of taking a present product and rebranding it together with your own tag. It is not a method that is exclusive to only Amazon vendors, either. Frequently, it is a whole lot simpler to gain with your very own artificial brand than it is to market somebody else’s tag, as you don’t need to cover their name.

THIS IS A PRODUCT THAT WE CREATED CALLED JUNGLE STIX. YOU CAN SEE HOW WE DID IT IN THE MILLION DOLLAR SELLER CASE STUDY.

How to sell your brand on Amazon.

The private label procedure is rather easy. Greg summarizes it using a four-step procedure.

  1. Research high demand/low-competition products. Amazon delivers a great deal of helpful advice that merchandise research programs like Jungle Scout may use to gauge earnings.
  2. Source your products. As soon as you locate a fantastic merchandise through research, you will then have to give it. Greg recommends Alibaba he explains as”Amazon for manufacturers”
  3. Create a product listing. When you have found a manufacturer to make your personal label manufacturer, you will want to construct a product list on Amazon.
  4. Launch and promote your merchandise. In the end, after your merchandise is delivered and ready to go, all you need to do is launching you merchandise and use Amazon’s inner pay-per-click marketing system to market it.

For an in-depth video and more detailed explanation, be sure to check out Jungle Scout’s guide How to Sell on Amazon FBA for Beginners which goes into further detail with the Amazon process. It is your definitive guide to the way to market on Amazon successfully.

2 — Utilize the very best product research software you can.

Back when Greg began selling on Amazon at 2013, he needed to perform all his merchandise research by hand. He and lots of sellers like him used a hack called the”999 trick” that was not perfect. The 999 trick included locating a niche product with a best-seller standing between 10,000 to 15,000 subsequently hoping to include 999 of these items to his internet shopping cart. Normally, the seller would not have 999 units accessible, therefore Amazon would default to the amount which was accessible. You would keep those things in your cart for a couple of days, and every day log back in to determine how a lot of the products were abandoned. By way of instance, in the event that you began with 756 units in your cart Monday and logged in on Tuesday with just 746 on your cart, then that means that the vendor offered 10 items.

“It was fairly tedious!” Greg laughs.

Finding a better way to boost product study has since involving Greg and Jungle Scout’s pursuit. That is the way his very first program, the Jungle Scout Chrome Extension was. Soon after, he started the Internet Program.

THE JUNGLE SCOUT CHROME EXTENSION ORGANIZES PRODUCT DATA QUICKLY SO YOU CAN EASILY DETERMINE IF AN AMAZON PRODUCT IS A GOOD OPPORTUNITY OR NOT.

The significance of good product research

When you are doing product research, you do not wish to use software that is building quotes still using older hacks and bad guesses. Being away by 50 units in monthly earnings can price Amazon sellers tens of thousands in costs and lost earnings.

However true Jungle Scout is, Greg’s consistently trying to make it simpler. Despite being the industry leader with a 70% market share at the Amazon product study area, Greg caused a group of information scientists using 30+ years of expertise between them and two Ph.D.’s, two MSc’s, and 4 BSc’s to construct AccuSales™.

The Opportunity Score.

A huge thing which Jungle Scout’s software provides is your Opportunity Score. The Opportunity score is an in-house algorithm, factoring in the requirement for a product based on components sold, rivalry (how many reviews for the Top 10 products below a given keyword ) and record grade (determined by numerous variables like name, keywords, number of photos, a caliber of bullet points and description. It ranges from 1 (very bad, pick something else) to 10 (the Holy Grail of Amazon products).

“Lots of folks were asking me my comments on products. So that is why we developed all the Opportunity Score. It’s a defining factor on if an Amazon product chance is worth pursuing or not.”

Additionally, Jungle Scout’s study data has assembled more successful Amazon vendors compared to any other product on the current market, with thousands and thousands of faithful followers.

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