Increase Your Email Click-Through Rates

Use action-oriented CTA copy

Your email call to action copy have to encourage people to take a specific action. Instead of using a generic call to action such as “click here,” use verbs that describe an action you want subscribers to take, such as:

  • Shop
  • Learn
  • Get
  • Grab
  • Submit
  • Send
  • Start
  • Try
  • Reserve
  • Take
  • View
  • See
  • Watch
  • Read

By doing so, you will frame the subscriber experience in an idea that influences them to want to take action.

Pique their curiosity

“The first & simplest emotion which we discover in the human mind is curiosity.” – Edmund Burke

People have been curious about something at one point in their lives. And when a person is curious about something, they’re inclined to resolve their curiosity.

Fortunately, you could also leverage curiosity in your email copy to encourage people to click on the emails.

Birchbox, for instance, does this in the email below by offering a free mystery prize with a purchase. To find out what they would get, they have to click on the call-to-action button.

Include social proof

Believe it/not, people like to do what other people do. When they notice multiple people/a famous person doing something, they are more likely to want to do it. This is called social proof, which is a phenomenon where people are persuaded to take an action by seeing that other everyone has taken that action before them.

You could use social proof in your email content to encourage people to click on your calls to action. Glossier does that in the email below. By showing off how consumers use their product and sharing their success stories, they tap into the power of social proof.

Write engaging headlines

If you use a headline in your email content, it’ll be the first thing your subscriber sees when they open the message.

A good headline quickly reaches the attention of your subscriber, engages them & gets them to read the rest of your email. When subscribers read the email content, they become more likely to take action – which makes headlines pretty darn necessary.

By linking the headline to the subject line, this guides the subscriber to continue reading through the rest of the content. You’ll notice MailCharts does a good job of raising curiosity, which gives readers even more of a reason to go on reading & click the call-to-action button.

Use video

People love to watch videos. They are engaging, easy to follow, and fun to watch. Plus, if people are in your videos, you could build relationships that written words often cannot.

While the video does not play in many inboxes, the inclusion of a thumbnail image of your video & a play button can boost click through rates tremendously. Wistia increased their email click through rates by 300% by incorporating videos in their emails.

Check out how we used video in the email. The thumbnail image & play button encourage people to click & helped us get an above-average click-through rate.

Bonus tip: You could also try using GIFs in your emails to add motion to your emails & boost click-through rates.

Cater to what your audiences like

If one of your emails had an insanely high click through rate, it is apparent that your subscribers liked what you did in the email. So, do it again.

Your audiences should be your main barometer for what is working in your email strategy & influence the content and design elements you include.

Do you see high click through rates when you send short emails/long emails? Does your audience click more when there’s an image/video? Does a certain kind of content lead to higher clicks?

Feature the right images

Images in your emails could be a powerful way to grab the attention of your subscribers & convince them to click. But you need to use the right images.

Email images should add meaning, improve the content of your email or help make a relevant point. Additionally, you have to use alt text in case your images do not display.

There are a few things that work well here.

  1. It summarizes the content of the email briefly & immediately, giving the reader everything they want to know in the space of a few seconds.
  2. It supports the content of the email & provides additional meaning.
  3. It includes a call-to-action button, which encourages everyone to click on the email.

For the subscriber who skims or does not read the email content, this image does it all. It catches their attention, tells them about the offer & gives them a place to click.

 

Instant InfoGraphics Creator Review – How to Unleash the Power of Infographics for Your Business

Instant Infographics Creator is an online infographics creator that is incredibly easy and fast to use. This is especially helpful for your own marketing campaigns or even as a fully charged offline customer marketing service. With Instant Infographics Creator, you can be able to choose from a wide variety of built in infographics elements as well as create your infographics in the easiest way. With the help of Instant Infographics Creator, the sky is surely the limit. Having said that, Instant Infographics Creator was built with the highest resolution graphical elements, which means you can be able to create beautiful and meaningful infographics that can attract viewers. In this review, you will learn the desirable features of Instant Infographics Creator and these are: 

  • Incredibly Powerful and Easy WYSI/WYG Editor 
  • Intuitive Drag & Drop Elements 
  • Hundreds of Built-In Graphics 
  • Allows You to Create Unlimited Infographic Designs 
  • 7 Figure Cycle Review My FIRST Results & Bonus

Key Features of Instant Infographics Creator 

  1. Incredibly Powerful and Easy

With Instant Infographics Creator, you can be able to create your own infographics using a live editor. This unique technology that drives the software simply means that there’s no need to reload, preview or refresh. This is due to the fact that you can be able to make your own layout and content live on the page. 

  1. Create Powerful and Unlimited Infographic Designs

With Instant Infographics Creator, you can be able to choose from a wide variety of infographics elements that are already built-in and you can also easily create your infographics. With the infographic creator, the designs are surely limitless.  

  1. Intuitive Drag & Drop

With Instant Infographic Creator, you can be able to create powerful infographics in just a matter of minutes, even if you don’t have any experience with creating any infographics before.  You just simply have to launch the system as well as start designing anything you like. 

  1. Hundreds of Built-in High-Quality Graphics 

When you buy Instant Infographic Creator, you’ll be able to gain access to over five hundred high resolution graphics, logos and icons to fit any infographics design that you may need. These include bar charts, pie charts, patterns, labels and much more. In addition to that, you can also share your own beautiful infographic layouts with the system’s premium infographics creator. 

  1. Power Use Features 

With Instant Infographic Creator, you can be able to take control with its unlimited undo or redo, shadow textures of texts, and many more. Aside from that, you can also be able to save your infographic designs on the cloud so you can edit it in the future. 

  1. Plus 46 Design Templates for You to Get Started

With Instant Infographic Creator, you can point, click as well as customize any of these design templates in real time. As a matter of fact, the premium infographics creator of the system includes different designs for various types of offline and online niches. The designs are also highly customizable, which means all your designs will be definitely unique. Thus, Instant Infographic Creator is definitely a must have for all internet marketers.  

 

40 Video Stats You Must Know if You Work in eCommerce

40 Video Stats You Must Know if You Work in eCommerce [Infographic] 1/3

As you scroll through your social media feeds these days, you are probably encountering at least a couple of notifications about video content – an in progress live-stream on Instagram; A new video posted on FB; The latest viral clip on YouTube.

It is 2017, and video is everywhere, more and more brands are getting involved – especially eCommerce businesses.

It’s easy to see why – in terms online retail, for instance, video is expected to become the single, most powerful driver of visitor engagement & conversions. Video is a perfect, all-in-one medium that combines visual & audio experience, capable of evoking powerful emotional reactions that could help connect people to brands, products, and personas.

Check out the infographic from Goodvidio with data and stats about how video on social media impact e-commerce in 2017.

Long-Tail Keywords: What They Are and Why You Need to Use Them [Infographic] 1/3

How we find has changed in recent years.

It used to be that people searched for basic keywords – if you were taking a trip, you typed in the name of the place, may be you added the words “hotel discounts” to it.

But now people are searching for answers to more specific questions, and that is turned search engine optimization on its head.

Keywords are categorized as both short-tail (broad) & long-tail (narrow) queries.

Short-tail keywords are broad, but are common terms your customers could use to find you – for example, if you operate a plumbing business a short-tail keyword can be “plumber” or “Tampa plumber” adding in location to search traffic a little more efficiently.

Long-tail keywords are more targeted than short-tail queries, and address, specifically, what people are looking after.

Take a look at this infographic SalesForce for more insights into long-tail queries, and how to use them in your content plan.