40 Video Stats You Must Know if You Work in eCommerce [Infographic] 1/3
As you scroll through your social media feeds these days, you are probably encountering at least a couple of notifications about video content – an in progress live-stream on Instagram; A new video posted on FB; The latest viral clip on YouTube.
It is 2017, and video is everywhere, more and more brands are getting involved – especially eCommerce businesses.
It’s easy to see why – in terms online retail, for instance, video is expected to become the single, most powerful driver of visitor engagement & conversions. Video is a perfect, all-in-one medium that combines visual & audio experience, capable of evoking powerful emotional reactions that could help connect people to brands, products, and personas.
Check out the infographic from Goodvidio with data and stats about how video on social media impact e-commerce in 2017.
Long-Tail Keywords: What They Are and Why You Need to Use Them [Infographic] 1/3
How we find has changed in recent years.
It used to be that people searched for basic keywords – if you were taking a trip, you typed in the name of the place, may be you added the words “hotel discounts” to it.
But now people are searching for answers to more specific questions, and that is turned search engine optimization on its head.
Keywords are categorized as both short-tail (broad) & long-tail (narrow) queries.
Short-tail keywords are broad, but are common terms your customers could use to find you – for example, if you operate a plumbing business a short-tail keyword can be “plumber” or “Tampa plumber” adding in location to search traffic a little more efficiently.
Long-tail keywords are more targeted than short-tail queries, and address, specifically, what people are looking after.
Take a look at this infographic SalesForce for more insights into long-tail queries, and how to use them in your content plan.